TikTok is introducing a new feature that allows them to lessen the volume of AI-made content appearing in their streams. This initiative comes as the service announced that it currently hosts more than 1 bn AI-generated clips.
Trial and Implementation
The new functionality is in a pilot phase over the next few weeks before a full-scale launch. This advancement aligns with a surge in AI-generated material, driven by emerging AI video creators.
The Broader AI Trend
Studies have shown that nearly a tenth of the fastest-growing channels on another major platform only show clips produced artificially. A considerable share of this content is classified as “AI slop”, a phrase for substandard, mass-produced content that is frequently nonsensical or bizarre.
Our research shows that numerous viewers like content produced via AI tools, from computer-generated images to informative clips, and we intend to offer the community the power to increase or decrease of that, depending on their own likes,” said a platform representative.
Volume and Proportions
TikTok announced that there are now 1.3 billion videos on its network tagged as AI-generated. Collectively, in excess of 100 million pieces of content are submitted to the service every day, making clips made by AI a limited percentage of its total content library.
How to Adjust Settings
Users will be in a position to reduce or increase the volume of AI content they view by accessing the “manage topic” setting in the platform and selecting AI-made media. Other topics that currently be adjusted under the setting include politics, fashion, aesthetics, and choreography.
Content Labeling and Policies
Its rules mandate users to label “realistic” artificially created content, and it bans dangerous fake videos of celebrities or critical incidents. Any realistic artificial content that is without a tag can be deleted under its terms of service.
Additionally, the app will now attach an AI-generated label to content made using its own AI tools, or identified by an collaborative effort for recognizing artificial media. This action is aimed to deter users from seeking to bypass the disclosure requirement.
AI Literacy Programs
The platform is furthermore introducing a two million dollar awareness program for professionals and organizations to create learning resources about responsible artificial intelligence. This program will support educational bodies focused on teaching programming and robotics.
Content Safety Approach
The platform has defended its safety measures, following controversy over plans to lay off hundreds of review team members in the United Kingdom. TikTok is expected to cut hundreds of positions in its user protection department in its British office, with trade unions and digital protection specialists raising concerns that humans are being replaced by AI moderation.
A trust and safety lead stated that human moderation would remain essential, but AI can safeguard staff by eliminating the most graphic content prior to it has to be seen by humans. The company reported a notable drop in shocking and graphic content reviewed by safety staff over the last 12 months due to the use of its AI tools.
It is vital to integrate humans and technology to keep the platform safe,” the official commented. “We’ll have staff as part of that process, but we additionally believe it’s highly necessary to limit contact with harmful content as swiftly, which is why a significant AI assistance is making a difference process content quickly.”
